Lookalike marketing powered by artificial intelligence For example, consider the top of the funnel. Some companies still treat this part as a numbers game where they generate a huge volume of leads and prospects. These companies will typically set some very broad criteria based on industry and company size to create a pool of leads. Then they “spray and pray” by mass emailing and calling those leads until they find interested buyers. This approach creates both inefficiency and lost opportunity. If the goal is to quickly create as many new customers as possible, then we can’t rely on the volume game alone Let’s look graphically at where you are wasting your time. Obviously, you should not spend time trying to sell customers that you cannot close or that you don’t want as a customer. So the question is, how do you identify those targets you want as customers and then screen them out? Universe of all companies Your target population depends upon many factors (competition, product Companies you Companies you pricing, features, distribution, brand, can close both want and Companies you channels, messaging, relationships...) but can close want as customers ALL of these factors are illuminated by your current customers. LeadCrunchN. America HQ, 101 W. Broadway #200, San Diego, CA 92009 www.leadcrunch.ai ▪ 888-708-6649 ▪ [email protected]