Lookalike marketing powered by artificial intelligence Most companies’ processes look similar to the Standard Model, which generated the idea of a sales funnel. While the funnel is a good shape to describe the general narrowing of leads as you get closer to a sale, it gives poor direction to marketers and sellers about how to optimize their activity to improve results. The main problem with the sales funnel is that it breaks the buyer journey into discrete steps. This encourages marketers and sellers to optimize each step in isolation instead of taking a holistic, data-driven approach. “Optimization in isolation” is an easy path to follow, but it is the fundamental cause of poor B2B sales performance.” LeadCrunchN. America HQ, 101 W. Broadway #200, San Diego, CA 92009 www.leadcrunch.ai ▪ 888-708-6649 ▪ [email protected]