Lookalike marketing powered by artificial intelligence The B2B Sales Funnel is broken. That’s because the Sales Funnel approach to generating and selling leads simply doesn’t work anymore. It breaks the buyer journey into discrete steps and encourages you to to optimize each step in isolation instead of taking a holistic look at what’s happening. Optimizing each step in isolation causes us, in turn, to ask the wrong questions during the lead generation process. As a result, the sales funnel approach helps you track and nurture prospects but does little to help you target leads. A data-driven holistic approach to demand generation, on the other hand, helps you target leads more accurately. Using information on how and when customers buy, this approach constructs a model that tells you which prospects to target, which prospects have the greatest chance of closing, and what information they will need to buy. But to build a data- driven holistic model, you first need to take a hard look at your present approach and then ask the right questions. The answers will help you build a holistic model of demand generation that more accurately targets leads. It’s the same approach LeadCrunch[ai] uses to help clients. We analyze your best customers, construct a lookalike audience, build precise personas, and help you optimize activity through the funnel, boosting sales and profitability. For further assistance, please contact us. We hope you found this information helpful. Please contact us if you would like help following any of the recommendations in this white paper. www.leadcrunch.ai