Lookalike marketing powered by artificial intelligence There are many data vendors. Most of them sell data sorted strictly on basic firmographics. Using deeper company insights to construct a target audience is more effective if you have the data to do so. And our data shows that there are great rewards from taking this deeper dive. What is the cost of a bad lead? Bad leads hurt everything you do. They waste time and money, and squander your most expensive labor — that of your sales and marketing teams. They also charge you a steep opportunity cost if you consider how much yield you would have received from good leads. And finally, bad leads can demoralize an otherwise motivated team. How many good leads are we missing? The good leads that are not in your funnel may actually be hurting you the most. Particularly, if your top competitor has those leads in their funnel. In fact, the “missed opportunity” part of the diagram above is ignored by many companies. The ratio of good leads to bad leads will determine a stunning number of key performance indicators (KPIs) for your business including sales efficiency, customer acquisition cost (CAC), profitability, customer lifetime value (CLV), and churn. Which comes first, the company or the contact? Before searching for the right contact, you must first ensure that you are targeting the right company. Looking at data from their own customers, marketers are overly focused on titles and not focused enough on the right companies. In practice, many accounts that are great leads are ignored because they lack the specific “required” contact data. Many bad leads are worked because they have the “required” contact data. Using contact data as a primary factor to define campaigns is a common mistake you must avoid to survive and thrive in the future.. LeadCrunchN. America HQ, 101 W. Broadway #200, San Diego, CA 92009 www.leadcrunch.ai ▪ 888-708-6649 ▪ [email protected]