3 Figure 1. B2B Transaction Probability Matrix(Approximately 50 trillion entries) In this matrix [see video ], sellers are listed along the y-axis and buyers along the x-axis.. Naturally, sellers would want to speak to buyers with the highest probability of transacting with them. Estimating these transactions probabilities requires processing an enormous amount of data. Once we have probability estimates sellers can ask high value questions like, “If you analyze my row, a vector with 10 million values, which companies are most likely to buy from us?” An accurate matrix can potentially drive conversion rates from 1% to 3% to 5% and beyond. Now that’s math worth doing. 7 Data-Driven Reasons Why B2B Demand Gen Fails